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Does Cold Calling Really Work?

By: Jerika P –  i-Lead Realty Social Media Manager

Even though some individuals believe that cold calling is ineffective in today’s world, it still works! Your business will expand more if you combine classic marketing with modern technology. Here are five reasons why cold calling still works.

 

1. Cuts through all the internet noise and social media noise

Even though social media is a great tool for spreading information about your business, some agents might not be too comfortable using it. Another strategy for growing your network and introducing individuals to your company is cold calling.

2. There is immediate feedback

You don’t have to wait days for clients to respond to your emails or texts. Before the call is through, you might get responses and feedback from people when cold calling.

3. You can customize the message as you go

Depending on the client’s answer and comments, you can modify or construct an alternative flow when cold-calling them.

4. It’s a personal connection

Nothing compares to a client relationship that is based on open communication. By asking them key questions, you can establish a personal connection with them and obtain details that can help you better serve them.

5. Customers can research you right away

Clients will get to know you and your business during or after the call, and they could immediately do research and obtain information about it.

 

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