By: Jerika P – i-Lead Realty Social Media Manager
Instagram can be an effective marketing tool for realtors to promote their brands, showcase their properties, and connect with potential clients. Here are some ways you can use Instagram as a marketing tool as a realtor:
1. Create a business account
If you haven’t already, create a business account on Instagram. This will give you access to features like analytics, which can help you track the performance of your posts and engagement with your followers.
2. Post high-quality photos and videos
Instagram is a visual platform, so it’s important to post high-quality photos and videos of your properties. Use a professional camera or a smartphone with an excellent camera to take pictures and videos.
3. Use hashtags
Hashtags are a great way to increase the reach of your posts. Use hashtags related to real estate and your local areas, such as #realestate, #homesforsale, and #yourcityrealestate.
4. Showcase your properties
Use Instagram to showcase your properties by posting photos and videos. You can also use Instagram Stories to give followers a behind-the-scenes look at your properties.
5. Highlight your services
Use Instagram to highlight your services as a realtor, such as home buying or selling, property management, and real estate investments.
6. Engage with your followers
Engage with your followers by responding to their comments and direct messages. This will help you build a relationship with potential clients.
7. Collaborate with other realtors and influencers
Collaborating with other realtors and influencers can help you reach a wider audience. You can do this by hosting joint events or by reposting each other’s content.
8. Use Instagram ads
Instagram ads can help you reach a targeted audience. You can create ads for your properties or for your real estate services.
Remember, Instagram is just one tool in your marketing toolkit. Use it with other marketing strategies, such as email marketing, content marketing, and networking.
If you are searching for a Real Estate Professional or would like to learn more, you can contact us here.
Not sure if you want or need to use a realtor? Here are 4 reasons why you should. Watch the video here